Chicago Hustle Women's Basketball League

Chicago Hustle

Women’s Professional Basketball League (1978-1981)

Tombstone

Born: June 18, 1978 – WPBL founding franchise
Folded: Postseason 1981

First Game: December 9, 1978 (W 92-87 @ Milwaukee Does)
Last Game: April 5, 1981  (L 81-61 @ Nebraska Wranglers)

WPBL Championships: None

Arena

Alumni Hall (5,300)

Marketing

Team Colors:

Ownership

 

Background

Rita Easterling Chicago HustleThe Chicago Hustle were the finest operation in the Women’s Professional Basketball League, the first attempt to start a nationwide pro sports league for women. Bill Byrne, a former front office worker for the Chicago Fire of the World Football League, cooked up the idea for the league in late 1977. Byrne began selling franchises for $50,000 each and reached out to an enthusiastic but cash-poor Chicago sports promoter named John Geraty. Geraty, in turn, recruited the team’s financial backers, attorney Larry Cooper and personnel firm owner Sherwin Fischer, and the group purchased the WBL’s fourth franchise in June 1978. Long-time Cubs and White Sox PR exec Chuck Shriver signed on as General Manager and brought a level of promotional sophistication that would prove sorely lacking in the rest of the 9-team league.

Center Sue Digitale, forwards Liz Galloway and Debra Waddy-Rossow and guards Rita Easterling and Janie Fincher formed the starting five during the Hustle’s first season in the winter of 1978-79. The team played an aggressive, fast-breaking style under former DePaul women’s coach Doug Bruno. The 5′ 6″ Easterling, described by The Chicago Tribune’s Bill Jauss as “a combination of Jerry Sloan and Norm Van Lier” won league MVP honors. Chuck Shriver landed a TV contract with cable superstation WGN. The team passed out free Dr. Peppers to the 2,000+ regulars at DePaul’s Alumni Hall whenever the Hustle scored over 110 points at home. The Hustle triggered the promotion nearly a dozen times that first winter.

Liz Galloway – Forward (1978-1980)

“We had WGN television coverage. My family was able to watch all the way back in Texas. Great local coverage in The Sun-Times and The Tribune. We were treated like the other male sports teams. I met Ernie Banks and Walter Payton. Iowa had a great following too, but we had the best fans hands down! They gave us nicknames and wore shirts to support us, traveled to games all over the league.

More coming soon….

 

In Memoriam

Center Althea Gwyn (Hustle ’81) passed away on January 9th, 2022.

 

Downloads

1981 Chicago Hustle Public Stock Offering

Chicago Hustle 1981 Stock Offering

 

12-26-1979 Janie Fincher Returns To Hustle Press Release

1979-80 Hustle Season Schedule Brochure

1979-80 Hustle Advertising Rate Card & Contract

 

Links

 

Women’s Professional Basketball League Media Guides

Women’s Basketball League Programs

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