Golden Gaters World Team Tennis

Golden Gaters

World Team Tennis (1974-1978)

Tombstone

Born: 1973 – WTT founding franchise
Folded: March 7, 1979

First Game: May 8, 1974 (W 35-26 vs. Denver Racquets)
Last Game
: August 17, 1978 (L 30-29 vs. Los Angeles Strings)

WTT Championships: None

Arenas

1974-1978: Oakland-Alameda County Coliseum Arena (12,000)11978 World Team Tennis Media Guide
Opened: 1966

1975: The Cow Palace (playoffs only)
Opened: 1941

Marketing

Team Colors: Maroon & Gold21978 World Team Tennis Media Guide

Ownership

Owners:

Attendance

We have assembled a partial record of Golden Gaters attendance from World Team Tennis.  We are still missing team figures for 1974-1977 and league-wide figures for 1977 and 1978.

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Sources:

  • ASSOCIATED PRESS. “World Team Tennis attendance increases”. The Star-Tribune (Minneapolis, MN). August 21, 1976. (1974-1976 League figures)
  • Craig, Jack. “Lobsters to quit WTT for a year”. The Globe (Boston, MA). October 28, 1978 (1978 Gaters figure)

Record Book

WTT Male Most Valuable Player

  • 1975: Tom Okker
  • 1977: Frew McMillan

WTT Coach-of-the-Year

  • 1975: Frew McMillan

WTT Executive-of-the-Year

  • 1977: David Peterson

 

Background

The Golden Gaters tennis team was the Bay Area franchise in the co-ed World Team Tennis league of the mid-1970’s.  Of the league’s original 16 franchises that debuted in 1974, the Golden Gaters were one of just two that remained standing in its original city when the league played its final season in 1978. (The Los Angeles Strings were the other).

The league considered the Golden Gaters to be its “San Francisco” franchise, but the team played nearly all of its matches in blue-collar Oakland.  The exception came in 1975, when the Gaters played a handful of playoff dates at the Cow Palace in Daly City.

World Team Tennis packaged tennis as a co-ed team sport played in major hockey arenas across the United States.  Each contest consisted of five matches: a single set of men’s and women’s singles, men’s and women’s doubles, and mixed doubles.  Each game won equated to a point and cumulative team points determined the winner.  The league also dispensed with the stuffy decorum expected on the pro tour.  Loud cheering, rock music and cornball promotions were welcomed in World Team Tennis, often to the shock and befuddlement of the European tour pros who filled the league’s rosters.

1974 Golden Gaters Schedule Poster from World Team Tennis

Notable Names

The importance of the doubles game to WTT’s scoring system meant that the league attracted a lot of doubles specialists.  South African star Frew McMillan, a doubles champion at Wimbledon, the French Open and the U.S. Open, served as the Golden Gaters player-coach for all five seasons of play.  McMillan would earn WTT Coach-of-the-Year honors in 1975. He was also named the league’s Male Most Valuable Player in 1977 and 1978.

Dutch stars Tom Okker and Betty Stove joined the Gaters in 1975 and helped the team to the first of two straight appearances in the WTT Championship Series.  The Golden Gaters lost in the finals to the Pittsburgh Triangles in 1975 and to the New York Sets in 1976.

1977 Golden Gaters World Team Tennis Team Photo

End of the Road

Following the 1978 season, the league suffered a crisis of confidence among its investors. Consequently, eight of the ten franchises folded in October and November of 1978.  The Golden Gaters and the Phoenix Racquets hoped to soldier on.  But with just two active clubs remaining, World Team Tennis bowed to reality and shut its doors in March 1979.

World Team Tennis re-booted on a more modest scale in 1981 and returned to Oakland.  But neither the Oakland Breakers (1981-1982) nor the Oakland Aces (1985-1986) managed to rekindle any enthusiasm for the Team Tennis concept. Both clubs evaporated after just a handful of dates at the Coliseum Arena.

Frew McMillan pictured on a 1978 Golden Gaters pocket schedule from World Team Tennis

 

Golden Gaters Tennis Shop

Editor's Pick

Bustin' Balls

World Team Tennis 1974-1978, Pro Sports, Pop Culture & Progressive Politics

by Steven Blush

Bustin’ Balls tells the strange but true story of World Team Tennis (1974-1978) that attempted to transform the prim and proper individual sport of tennis into a rowdy blue-collar league. Billie Jean King and her partners merged feminism and civil rights with queer lifestyle, pop culture and a progressive political agenda to create a dazzling platform for the finest tennis players of the day to become overnight stars.

 

When you make a purchase through an affiliate link like this one, Fun While It Lasted earns a commission at no additional cost to you. Thanks for your support!

 

 

 

Golden Gaters Tennis Video

Gaters host the Los Angeles Strings at the Oakland Coliseum. August 18, 1978. HBO Sports broadcast.

 

Downloads

January 1976 Golden Gaters Gazette Newsletter

January 1976 Golden Gaters Gazette Newsletter

 

August 1977 Golden Gaters Gazette Newsletter – Playoff Edition

 

Links

1974-1978 World Team Tennnis Media Guides

World Team Tennis Programs 1974-1978

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