1984 Pittsburgh Maulers media guide from the United States Football League

Pittsburgh Maulers

United States Football League (1984)

Tombstone

Born: April 24, 1983 – USFL expansion franchise11984 Pittsburgh Maulers Media Guide
Folded: October 25, 19842Keidan, Bruce. “Maulers, Stars: A perfect union, but no merger”. The Post-Gazette (Pittsburgh, PA). October 26, 1984

First Game: February 26, 1984 (L 7-3 @ Oklahoma Outlaws)
Last Game: June 22, 1984 (L 26-2 @ Jacksonville Bulls)

USFL Championships: None

Stadium

Three Rivers Stadium (60,043)31984 Pittsburgh Maulers Media Guide
Opened: 1970
Demolished: 2001

Marketing

Team Colors: Pittsburgh Purple, Renaissance Red & Steel Grey41984 Pittsburgh Maulers Media Guide

Radio: WAMO (FM 106)

Broadcasters: Sam Nover (play-by-play) & Jack Ham (color)

Cheerleaders: The Flashdancers

Ownership

Owner: Edward DeBartolo, Sr.

USFL Expansion Fee (1983): $6 million5Tuma, Gary. “Debartolos snag USFL team”. The Post-Gazette (Pittsburgh, PA). April 29, 1983

Attendance

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Sources:

  • 1985 Sporting News USFL Guide & Register (Maulers attendance; re-built from line scores)
  • Oates, Bob. “USFL Shrinks, but Still Has a Large Problem: It’s Not Lack of Money or Quality of Its Players, It’s Convincing Television That There Are Fans”. The Times (Los Angeles, CA). February 4, 1985 (USFL league-wide attendance figure)

 

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Background

In the spring of 1983, Edward J. DeBartolo, Sr. purchased an expansion franchise for $6 million in the fledgling United States Football League to begin play in February 1984. The shopping mall magnate had something of a cottage industry running Pittsburgh’s least desirable sports franchises of the era. He already owned the NHL’s sad sack Penguins, who would finish the 1983-84 season with the league’s worst record and barely 2,000 season tickets holders. He also controlled the Pittsburgh Spirit of the Major Indoor Soccer League, who lost millions each year, but still drew better crowds than the lowly Pens at Pittsburgh Civic Arena.

Nevertheless, the USFL welcomed the developer with open arms.  Listed on Forbes‘ list of the 400 wealthiest Americans, the DeBartolo had deeper pockets than most of his new colleagues.  The DeBartolo family also had a better track record when it came to football than they did with their other sports investments.  In 1977, Debartolo Sr. bought the NFL’s San Francisco 49ers and gave the team to his son, Edward DeBartolo, Jr.  Under his son’s stewardship, the 49ers hired Bill Walsh, drafted Joe Montana and turned one of the NFL’s perennial also-rans into a Super Bowl champion inside of five years.

1984 Topps USFL trading card of Pittsburgh Maulers running back Mike Rozier

Landing a Heisman Winner

During the fall of 1983, Maulers General Manager George Heddleston and Head Coach Joe Pendry assembled a motley band of NFL and CFL refugees.  Former Dallas Cowboys clipboard man Glenn Carano would handle starting quarterback duties.  The Maulers counted on journeymen linebackers Ron Crosby and Bruce Huther, along with ex-New York Jets corner Jerry Holmes, to lead the defense.  It was not quite Jack Ham, Jack Lambert and Donnie Shell.

The  Maulers would make their headlines in the college draft.  The USFL held its draft in January a few days after college seniors’ amateur eligibility expired in the New Year’s Day bowl games.  The 1984 draft was a deep one. Exuberant USFL owners stood ready to open their wallets and challenge the NFL for the best prospects.  The Maulers held the #1 overall pick, positioning them to select either Heisman-winning running back Mike Rozier of Nebraska or Brigham Young quarterback Steve Young.

The choice was Rozier.  He signed quickly –  perhaps suspiciously so – after Nebraska lost to Miami in the Orange Bowl on January 2nd, 1984.  Rozier became the second consecutive Heisman winner to choose the USFL, after Herschel Walker signed with the New Jersey Generals the previous spring.  The fact that Rozier was able to sign with agent Mike Trope and agree to terms on a three-year, $3.1 million USFL contract in a matter of hours after playing in the national championship game raised eyebrows.  Had Rozier signed with either Trope or the USFL before the Orange Bowl, his NCAA eligibillity would have been forfeited.  As it was, Nebraska lost the game and Rozier banged up his ankle. The injury would nag him for the entire 1984 USFL season. Months later, Rozier claimed in Sports Illustrated that he did, in fact, receive cash payments from a Trope associate during his senior year.

The 1984 Season

After two road losses to open the season, the Maulers debuted in Pittsburgh at Three Rivers Stadium in March 1984 against the Birmingham Stallions.  A sellout crowd of 53,771 turned out for the first home game.  Sports Illustrated reporter Franz Lidz covered the Maulers debut and pointed to the main reason for the big box office: a chance for Pittsburgh fans to boo (and hurl snowballs at) unpopular former Steelers signal caller Cliff Stoudt, now quarterbacking the Stallions.

Head Coach Joe Pendry was fired in midseason. The Maulers staggered towards a 3-15 record, tied for worst in the 18-team USFL.  Two of their three victories came over the hapless Washington Federals – the other team that finished 3-15.  Carano threw 19 picks and Rozier was merely ordinary, rushing for only three touchdows.  On the defensive side of the ball, the Maulers yielded a league-high 27.3 points per game.  In May 1984 the Maulers lured NFL defensive coordinator Hank Bullough away from the Green Bay Packers as the Head Coach-in-waiting for the 1985 season.  Only 16,832 turned out for the Maulers final home game at Three Rivers in June.

Mike Rozier on the cover of a 1984 Pittsburgh Maulers program from the United States Football League

The End

The Maulers gained little relief as the USFL headed into the offseason in the late summer of 1984.  Rozier was disgruntled.  His agent groused in the press and attempted to buy out his contract in order to sign with the NFL’s Houston Oilers.  A group of owners headed by Donald Trump of the New Jersey Generals pushed through a plan to move to a fall season in 1986 and take on the NFL head-to-head for fans and TV dollars.  The move imperiled clubs like the Maulers, Philadelphia Stars and Tampa Bay Bandits, who shared cities and stadiums with established NFL clubs.

On October 25th, 1984, DeBartolo folded the Maulers without so much as a press conference.  The club had existed for eighteen months. The team won three games, and lost between $6M – $10M of DeBartolo Sr.’s money, depending on which estimates you believed.

Trivia

Glenn Carano’s daughter Gina Carano, two years old during the Maulers era, grew up to become a famous mixed martial artist, model and actress.

Mike Rozier played one final spring in the USFL with the Jacksonville Bulls in 1985 before the league folded.  He enjoyed one 1,000-yard rushing season in the NFL in 1988 with the Houston Oilers.  Rozier retired in 1991 at the age of 30.

It’s worth noting that Rozier was one of two #1 overall draft picks for DeBartolo Sr.’s Pittsburgh franchises in 1984. The other was Penguins center Mario Lemieux. Lemieux’s rookie contract paid $600,000 over two seasons with a $150,000 signing bonus. It paled by comparison with Rozier’s $3.1 million USFL rookie deal. Lemieux carried the Penguins to back-to-back Stanley Cups in 1991 and 1992, two of many highlights in a Hall-of-Fame career. DeBartolo Sr. described the Penguins first Cup win in 1991 as “possibly the happiest moment of my life” according to his Wikipedia page.

 

Pittsburgh Maulers Shop

Editor's Pick

Football For A Buck

The Crazy Rise and Crazier Demise of the USFL
By Jeff Pearlman
 

The United States Football League—known fondly to millions of sports fans as the USFL—did not merely challenge the NFL, but cause its owners and executives to collectively shudder. In its three seasons from 1983-85, it secured multiple television deals, drew millions of fans and launched the careers of legends such as Steve Young, Jim Kelly, Herschel Walker, and Reggie White. But then it died beneath the weight of a particularly egotistical and bombastic team owner—a New York businessman named Donald J. Trump.

In Football for a Buck, Jeff Pearlman draws on more than four hundred interviews to unearth all the salty, untold stories of one of the craziest sports entities to have ever captivated America. From 1980s drug excess to airplane brawls and player-coach punch outs, to backroom business deals and some of the most enthralling and revolutionary football ever seen, Pearlman transports readers back in time to this crazy, boozy, audacious, unforgettable era of the game. He shows how fortunes were made and lost on the backs of professional athletes and how, forty years ago, Trump was already a scoundrel and a spoiler.

 

When you make a purchase through an affiliate link like this one, Fun While It Lasted earns a commission at no additional cost to you. Thanks for your support!

 

 

 

Pittsburgh Maulers Video

Clash of the Heisman winners … Mike Rozier and the Maulers host Herschel Walker and the New Jersey Generals before only 14,418 fans at Three Rivers Stadium. April 22, 1984.

 

In Memoriam

Former Maulers owner Edward DeBartolo Sr. passed away on December 19, 1994 at the age of 85.

Maulers tight end Mike Shaw passed away on April 27, 2011.  Obituary

Fullback Walt Easley died at age 55 on February 14, 2013 after a years-long struggle with kidney disease.  Obituary.

 

Downloads

1984 Pittsburgh Maulers results & attendance

1984 Pittsburgh Maulers Results & Attendance

 

Links

United States Football League Media Guides

USFL Programs

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Comments

One Response

  1. Terrific job on the history of the Maulers! Nice to give insight on Rozier-Trope, his ankle injury, the Hank Bullough signing should the Maulers have played in 1985, and the mention that the owner’s son was running a NFL team at the same time.

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